Allianz Indonesia, one of the biggest insurance providers in Indonesia, announces its support for an inspirational film titled “Ayah, Mengapa Aku Berbeda?” This sponsorship underlines Allianz commitment to the growing national film industry as well as to the campaign of insurance awareness.
On Monday November 14th, 2011, Allianz Indonesia held a public viewing with our agents and employees. Beforehands, Allianz gave away the tickets to employees through a quiz. Furthermore, Allianz Indonesia also invited several media journalist to watch a film premiere at XXI Senayan City.
Allianz decision to sponsor the film is a marketing breakthrough for insurance company in Indonesia. Film was chosen considering that film was one of the powerful media to disseminate the message regarding the importance of insurance to the people. Furthermore, Allianz participation in the film is in line with its integrated Ad campaign, “One Campaign” that invited customers to share one suggestion, one experience.
This teen film is expected to attract as well as to introduce Allianz as the insurance provider to young audiences. Allianz also enlivened the premiere of this film by holding a contest through the Facebook social networking Allianz Indonesia Community (AIC), which now has more followers than 11,000 people and Twitter @ AllianzId by the number of followers that has reached more than 1,000.