Allianz Life Indonesia was honored to receive Service Quality (SQ) Award 2009 from Majalah Marketing and CARRE – Center for Customer Satisfaction and Loyalty (CCSL) in the Life Insurance Category. The awarding ceremony was held in Jakarta on Thursday, May 7, 2009. Ahmir ud Deen, Chief Operating Officer of Allianz Life Indonesia, received the award certificate represented the company.
This is the second SQ Award received by Allianz Life Indonesia from Marketing magazine & CARRE CCSL. The First SQ Award was honored in 2008. The Service Quality Award is an acknowledgement of how the companies are successful in managing the organizational processes to an excellent level.
The award is presented to 26 different service providers’ categories starting from banking, automotive, insurance, leasing, cell phone, aviation, retail up to national plus school. This awarding event is held annually and organized by MARKETING magazine and CARRE-CCSL.
The winners of the award are rated due to the Indonesian Service Satisfaction Index (ISSI). This index is intended to measure the satisfactory level of customers in the service center. There are 2 main aspects from ISSI; Perceived Service Quality (PSQ) and Perceived Service Value (PSV). The PSQ has 4 dimensions to be evaluated: accessibility, process, people and complaint handling which are appraised by each respondent.
The PSV is a direct measurement towards the value of services delivered or being defined as how much money paid from customers for products or services compared to the quality of services which are received by them. The ISSI is, subsequently, received from the summarization from both of weighted means of PSQ and PSV.
