Allianz today has announced their new global partner status of Formula 1™. The partnership provides Allianz with Global Partner exclusivity in the sector of financial service providers in Insurance, Asset Management and Banking.
Formula One Supremo, Bernie Ecclestone, said “We welcome Allianz as a new Global Partner of Formula 1™. With their continued sponsorship of the Williams team and multiple trackside presence, Allianz is another prime example of a global company using Formula 1™ to build its brand throughout the world.”
Steven Althaus, Head of Marketing Communication, Allianz SE: “As a global player in Insurance, Asset Management and Banking, we estimate not only the global reach of Formula 1™ but also the quest for continuous development and improvement of the sport for the sake of sporting excellence and safety standards. We at Allianz share this mission - knowing our customer and continuously adapting our services to its needs is our quest, which we strive for since our founding in 1890. These shared values and the believe in the strength of partnership have leaded us to elevate our commitment to the sport and become a ‘Global Partner of Formula 1™’.
“Road safety will once again be the focus within the Formula 1 related communication strategy. Supported by the Allianz Center for Technology(AZT), Allianz will continue to provide journalists and media worldwide with safety relevant features using the excitement of Formula 1 to draw attention to general road safety. As confirmed earlier this year, Allianz will also continue its long-term commitment to the AT&T Williams team and be present at the races via prominent on track and pit lane branding.
Bjoern Widemann, Brand Communication Manager, Allianz SE: “This 3 tiered approach of the sponsorship considers all Allianz objectives: The ongoing team partnership with Williams brings our involvement in Formula 1 to life and makes it an emotional and tangible experience. On track branding builds awareness worldwide for Allianz as a global leader in Financial Services and the new global partnership with FOM™ gives us the opportunity to demonstrate our core competencies on a superior level.”
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